At AppTheBusiness we help small businesses take their marketing and customer interactions to the next level, with fully mobile responsive website designs.

Mobile responsive: What is it and why is it important?

Mobile responsive is a term which is used a great deal with regards to web design, but we’re here to explain its benefits when growing your business and supporting your SEO plan.

Mobile responsive, simply put, is when a website readjusts according to the screen size it is being viewed on and remains easy to navigate. In 2019, more of us are browsing the internet on our smartphones than on a desktop, which is why Google has changed the way websites are now indexed and ranked in search results. Previously, the user experience of the desktop version was considered more important and used to rank sites. However, this became problematic for many smartphone users, and site indexing has now switched to mobile-first rather than desktop.

The loading speed of your website is a major Google ranking influencer, and as of July 2019, it is the loading speed of your mobile site which will be inspected by Google, as opposed to the desktop version which has been the game changer previously. Older websites which are not mobile responsive will rank much lower in Google search results due to the mobile-first criteria changes.

How can website design support my SEO?

AppTheBusiness Limited design all websites with optimised Google ranking in mind and use best SEO practises such as maintaining fast loading speeds, high quality content, enhanced imagery, efficient back-end design and blog sections.

We are here to support you through every step of the development process, from the initial project and design scope, to publishing the site on a new or existing domain. Sites are managed and updated to ensure rankings are not disturbed with any best practise changes.

To learn more about how we can help with your new website, please contact us for more information.

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